INSOURCE - conference on Professional Information Resources

Autor: Petr Šmíd, Consulting České spořitelny, a.s., Czech Republic

Co-authors:

Milan Kálal, MBA

Fulltext

Abstract:

How to achieve a higher level of market understanding? How to use information efficiently? In order to make information useful and working for you it is nesessary to focus on their systematisation and complex view over the market – so called „Market Intelligence“. In the past, we could have come across the implementation of this advanced system of strategic marketing almost exclusivelya in big multinational companies. Nowadays, we can see rising interest in this system through all sectors and professions. Even though the principles of Market Intelligence have been already known for a long time, it was usually used only to monitor and sort data. The truth is that there is a way how to gain much more.

About author:

Education: University of Chemical Technology, Prague, professional trainings focused on statistical methods and market research techniques. Professional experience: 4 years of project management of market research projects in SC&C - Agency for market and opinion research. Simultaneously co-operated with SPSS CR as lector of quantitative research and special marketing methods (eg. price research). Since 2005 works as senior consultant in Consulting Ceske sporitelny responsible for market research, data mining and implementation of Market Intelligence.

Author: Carla Vavassori, Strategie&Innovazione Srl, Italy

Co-authors:

Milena Motta, Strategie&Innovazione, Italy

Author: Tomáš Vejlupek, Association SCIP CZECH, Czech Republic

Author: Daphne Grecchi, Thomson Scientific, United Kingdom

Author: Peter Ovšanka, Chemosvit a.s., Slovak Republic

Co-authors:

Ing. Anna Diačiková, PhD.

Author: Richard Papík, Charles University - Institute of Information Studies and Librarianship, Czech Republic

Co-authors:

Vendula Papíková

Author: Petr Dudek, UNIPETROL, a.s., Czech Republic